mkt315 week 5 discussion 2 and response

Motivation” Please respond to the following:

  • Compare and contrast the approaches for learning about member needs and problems. Develop a list of at least three “best practices” for communicating to and motivating channel members.
  • Examine the methods of offering support to channel members. Select the one that would appeal most to you if you were a channel member and explain why


RE: Week 5 Discussion 2

A great way to learn about members needs and issues are to poll and survey all of the members. This enables companies to find out how things are going and where they can improve. I feel that three ways to communicate and motivate channel members are to be honest in communications, be encouraging plus affirming, and being optimistic despite any challenges.


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