my company information:The name of my company is Liquid. It is located in Silicon Valley, San Francisco, CA. Our used service is helping big companies to write codes for their products. In these years progress, I think we can try to turn into mid-sized and develop our new services. We used have 15 people in our company and now we are changing into a mid-sized company, since, we need to hire more employees. We need hire 35 more employees to make our team more powerful and creative.
Bad news letter: For this assignment, write a letter in which you need to convey ‘bad news’ to your audience. Of course, the content of this letter should have something to do with your business. Now that you know the purpose of your letter is to convey bad news, you’ll need to select your audience. Choose one of the following audiences and address your letter accordingly: 1) the CEO of your company; 2) employees of your company; or 3) customers of your company.
persuasive letter: Using business letter format, compose a persuasive letter of your own.
While the topic can be of your choosing, the audience should be a person or group that has some sway within your organization (CEO, Board of Trustees, another business that you’re trying to get to go with your businesses services, customers, etc.).
Remember: As always, formal letters will use Block Formatting
I have started and have the ratios but I need assistance with the analysis section of the attached excel sheet
Overview: For this task, you will analyze the financial health of two competitors in the same industry based on their ratios, using the provided Excel spreadsheet template. Then, you will complete your analysis by writing a short synopsis of your findings in the space below the analysis.
Prompt: Follow the steps below to analyze the financial health of two competitors. Use the Module Two Activity Template to complete this task.
Select two companies operating in the same industry (for example, Macy’s and Dillard’s). The companies have to be in the same business for the ratios to be
valuable to your analysis. Then, complete the template, providing the following:
- Ratio Research: Use the template to analyze the selected ratios (profitability, financial strength, valuation, management effectiveness, dividends, and efficiency) for both of the competitors. To complete this part, you can reference the Morningstar website in the Module Two resources to obtain the ratios. You can also use the SEC EDGAR Company Filings resource from Module One to obtain the ratio from annual reports. Please note: The ratios have to be from the same time period (the same year for both competitors). For training on how to use Excel, visit the Hoonuit training site or search YouTube to find appropriate Excel training videos.
- Industry Ratios: To analyze ratios for the companies, you also need to obtain the ratios for the industry that the competitors operate in. Industry values for the ratios can be found in the index column. If no index value is available, put the five-year averages for both companies in the industry column and use these figures for the industry comparison of your ratio analysis.
- Ratio Analysis: Compare the two companies based on their ratios. Use the last column in the template to write in detail how each company is doing based on the ratios. Compare the company ratios to the industry and each other.
- Summary: This short write-up should be done directly in your Excel spreadsheet.
o What is a ratio analysis? Briefly explain in about one paragraph. Please quote your resource.o Referring to the ratio analysis, in which company would you be willing to invest and why?
Note: This is a theoretical exercise. You should not be investing according to this analysis.
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
- Create your revised NAB company name and explain its significance. Describe the non-alcoholic beverage you will produce and sell.
- Develop your revised company’s Mission Statement and provide a rationale for its components.
- Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
- Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
- Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
- Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.
- Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
- Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
- Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?
- Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
- Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?
- Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
- Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
- Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
- Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
- Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?
- Format your assignment according to these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
- Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The specific course learning outcomes associated with this assignment are:
- Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
- Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
- Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
- Use technology and information resources to research issues in strategic management.
- Write clearly and concisely about strategic management using proper writing mechanics.
Answer the following questions:
- Calculating the future value of property. Ben Collins plans to buy a house for $220,000. If that real estate is expected to increase in value by 3 percent each year, what will its approximate value be seven year from now?
- Using the Rule of 72. Using the rule of 72, approximate the following amounts:
- If the value of land in an area is increasing 6 percent a year, how long will it take for property values to double?
- If you earn 10 percent on your investments, how long will it take for your money to double?
- At an annual interest rate of 5 percent, how long will it take for your savings to double?
- Determining the inflation rate. In 2006, selected automobiles had an average cost of $16,000. The average cost of those same automobiles is now $28,000. What was the rate of increase for these automobiles between the two time periods?
- Computing the Time Value of Money. Using time value f money tables, calculate the following:
- The future value of $450 six years from now at 7 percent.
- The future value of $900 saved each year for 10 years at 8 percent.
- The amount a person would have to deposit today (present value) at a 6 percent interest rate to have $1,000 five years from now.
- The amount a person would have to deposit today to be able to take out $600 a year for 10 years from an account earning 8 percent.
- Calculating the Present Value of a Series. Pete Morton is planning to go to graduate school in a program of study that will take three years. Pete wants to have $15,000 available each year for various school and living expenses. If he earns 4 percent on his money, how much must be deposited at the start of his studies to be able to withdraw $15,000 a year for three years?
- Determining a Loan Payment Amount. If you borrow $8,000 with a 5 percent interest rate, to be repaid in five equal yearly payments, what would be the amount of each payment? (Note: Use the present value of an annuity table.)
Shelby Johnson has a flair for grooming dogs and cats. She hopes to open her own pet salon when she graduates from college. She is currently completing her sophomore year in business while working at a local pet store. Shelby has been living with a roommate (Melinda) in an apartment near her work in order to reduce her living expenses. However, she continually uses her credit card to make ends meet.
Her personal property consists of a 2005 car ($5,550) that gets great gas mileage, a television set with a DVD player ($400), a digital camera ($50), a laptop computer ($400), clothing ($300), and some furnishings valued at $600 (bed, dresser, lamp, clock, couch) with a total value of $7,300.
Shelby’s life situation: Single, Age 21, No dependents, College student
Shelby’s financial data: Monthly income $1,750; Living expenses $1,210; Personal property $7,300; Savings $2,000; Student loan $3,000; Credit card debt $2,400.
- Given her current situation, list various personal financial decisions that Shelby may be considering at this point in her life.
- Describe what short-term, intermediate and long-term goals Shelby should develop using the “Setting Personal Financial Goals” sheet located at the back of the text.
- What types of time value of money calculations would be helpful for Shelby?
Discuss an activity in your life which caused you to understand the need for a personal financial plan and how you began to set up a plan for yourself. It may not have been a formal plan, just an awareness of your financial situation and some steps that were necessary for you to take to implement the plan. You might also discuss some different steps that you would have taken if you had studied Chapter 1 of this course.
About a page
Case Study 1: W.L. Gore – Culture of Innovation (page 555).
After reading the case, answer the following questions:
1. Describe Gore’s global organizational design challenge?
2. What should Gore do to build effective global teams?
3. How will Gore’s culture affect the virtual global teams?
4. What is Gore’s strategy for the 21st century?
In the attached document Gore Case Document is the case that needs to be studied and above questions to be answered.
Case Study Example 1 and Case Study Example 2 are completed and reference documents for understanding.
This is the second milestone of your business plan—the marketing plan.
Research the market of your chosen project (Food Industry). Based upon your research and what you have learned in the program, generate a 4 page marketing plan for your chosen project. Attached is the first paper that explains the business. Next in your marketing plan, you should address the following points:
- Explain how the marketing plan targets the market segment.
- Provide a positioning statement for your project.
- Define the products and services you will offer.
- Develop and detail a pricing strategy you will use.
- Describe the promotion plan you will implement.
- Identify the target locations with an assessment of their viability.
Using the Waters Bottling Company in Module 1 (attached below), continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).
Section 3 – Product & Price (Module 3 LASA 1)
- The Product
- Product Levels: Core, Actual, & Augmented (Packaging)
- Product Life Cycle
- BCG Model
- Services Marketing
- Price Determination & Pricing Strategies
- Supply & Demand
- Objectives and Strategies
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4 page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.